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New year, new hair! January 1st marks the chance to start anew: career-wise, relationship-wise, or image-wise. If there’s something you just weren’t feeling the last few months, in regards to your hair – or your overall well-being – there’s never been a better time to say “see you!” to the past and hello to the future.

Being the beauty-obsessed creatures of habit that we are, we wholeheartedly embrace switching it up every now and then… especially in the hair color department. Beauty is a form of expression, after all, and our hair hue is just one of the many ways we like to make a statement. So, without further ado, six master colorists sound off on the hottest hair color trends of 2023, from Brownie Batter locks to Barbiecore tresses.

Just in case you were wondering, Barbiecore isn’t going anywhere. Case in point: baddie Lizzo, who is proving power pink will be the IT color for the new year. “If you’re looking for something a bit more daring and bright, try the #Barbiecore trend, which you guessed it, leans into everything girly, pink, and Barbie,” says Jamie Mazzei, Creative Director for NuBest Salon & Spa in Manhasset, NY.

“One of the signature looks of this trend is pink hair, either in a pretty pastel pink or a vibrant fuchsia. Decide which side of the pink spectrum you want to be on, and then ask your colorist to match your preferred pink. If you have blond hair, it’s a simple process of adding a gorgeous pink hue. If you have darker hair and you want the pink to pop, your stylist may need to bleach your hair first to ensure the pink pops. Or, you can add pink to darker hair for a more subtle pink.”

Be forewarned, though: Pinks require a lot of home maintenance to stay bright. Mazzei suggests keeping your mane vibrant with a color-depositing shampoo and conditioner, like Celeb Luxury Viral Hair – Colorwash, $35, in Pastel Link Pink, and Celeb Luxury Viral Hair – Colorditioner, $35, in Pastel Light Pink. “It’s a semi-permanent direct dye that’s a glaze right in your shower and will keep your pink nice and bright.”

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